Ruth Jones Ingram Digital Ltd. Play (26min) Download: FLV | MOV | Ogg | mp3

The digital content ecosystem is complex. Meanwhile, e-content has become a virtually mandatory component of business strategies – from those of niche publishers to those of independent booksellers and top libraries. However, leveraging existing opportunities requires significant investments in technology infrastructure. It also demands that companies shift resources away from their core businesses to tackle the operational complexities inherent to the digital marketplace. Meanwhile, the print content market is still robust. By leveraging resources and strategies currently available, companies in the content value chain can bring innovative and highly profitable digital products to market.

Brian Bishop Springer Science + Business Media Play (26min) Download: FLV | MOV | Ogg | mp3

Academic and corporate libraries are increasingly adding eContent to their holdings today. Library patrons expect their library to offer eJournals and they more and more expect it to offer eBooks as well. Major STM publishers have to include eBooks in their product mix if they want to keep pace with the trend. Springer was one of the first STM publishers to foresee the eBook trend and offered comprehensive eBook packages to academic and corporate libraries starting in 2006. Like eJournals, eBooks are a great research tool, but still most students and scholars go lengths to avoid reading a book online. With Springer’s latest innovation, MyCopy, a hybrid product combining the eBook with a POD print book format, libraries can now offer their patrons to pick the content format that suits their individual research needs best. MyCopy as a business model reflects how scientific books are used today and provides a model for complementary print and online publication.