In 1961 the Letraset dry transfer product was patented and launched, and it was a product of its time. There were also far reaching benefits for the graphic design industry and for the future of type design, both analog and digital. From the mid 1980s, with the launch of Apple Mac, sales of rub down lettering sheets went into a gradual decline but the legacy of Letraset is undeniable.
Colin Brignall and Dave Farey were involved from the very beginning, both becoming Letraset type design studio managers responsible for selecting, designing and artworking unique typefaces for transfer and subsequently creating fonts for all aspects of the current digital market.
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Great to see my old boss Dave Farey, and Colin Brignall after so many years. Letraset was such a powerhouse of new fonts. The catalogue was everyone’s Bible. Sat next to the tin of Cow gum and spreader. These days, everyone’s so worried about whether a PDF will print, that new fonts are a bit of a luxury.
I am interested in talking to anyone who was at Letraset in the period 1964-1968 (or anyone who knew anyone there). You can contact me directly via my website: http://www.action-transfers.com
(Respect & discretion are assured!)