Keynote – Beyond online newspapers. How technology can open up newspapers, create global audiences and renew a commercial model in decline. GNM: a work in progress

Mike Bracken The Guardian News and Media Play (59min) Download: FLV | MP3

Mike will talk about the Guardian News Media (GNM) platform development, and how the strategy of mutualisation is changing the business model. From mobile to off-platform applications, Mike will explain how the transformative power of this new platform strategy is changing several aspects of a traditional publishing business.

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